I used to believe all the propaganda about cannabis — that it was a gateway drug that left you lazy and unmotivated.
Then anxiety hit hard — and nothing brought me relief like cannabis. It helped me breathe. Helped me feel like me again.But instead of healing, I got hooked on the feeling. I started depending on the plant instead of learning from it, because I hadn’t yet discovered what I now know to be true…
“Cannabis isn’t here to help us escape — it’s here to help us evolve.”
Cannabis is not meant to simply be used as an escape.
It gives you a glimpse into the version of you that exists beyond fear, beyond anxiety, beyond the stories you’ve been told.But I wasn’t looking for a psychedelic. I was looking for a coping mechanism.
For a while, that’s all I let cannabis be for me.
Everything changed when I had the sacred privilege of supporting my father through the end of his life with the help of this sacred plant.
“I saw something no textbook could explain — cannabis didn’t just ease his pain, it brought him home to himself.”
I had studied cannabis in school and knew the science behind it.
I understood the physical, physiological, and therapeutic benefits.
But the moment that first dose hit my father, I saw something no textbook could explain. He softened. Became lighter. More connected. Like his soul came online.
Cannabis didn’t just ease his pain — it brought him home to himself.
That moment stayed with me.
After he passed, I felt a fire in my chest: I wanted others to experience what I had seen and what he had felt.
So I went to work in the cannabis industry, determined to help people the way I had watched my father be helped.
As I began supporting clients, I started pairing cannabis with self-development practices — breathwork, intention setting, somatic release — and to my surprise, people began having spiritual experiences.
Not just symptom relief, but profound breakthroughs. Emotional healing. Soul reconnection.
Still, something in me was unresolved.
“I realized I was still using cannabis to avoid the very work I was born to do.”
Years later, in 2019, I had a full-blown Kundalini awakening.
It shook me to my core and made me see that I still hadn’t fully healed my unconscious patterns with cannabis.
I was still using it at times to avoid the very work I was here to do.
So I did the hardest thing: I took a break.
In those three months of deep reflection and reconnection, Highly Optimized was born.
“I saw something no textbook could explain — cannabis didn’t just ease his pain, it brought him home to himself.”
What started as a personal healing path became a full-spectrum lifestyle brand — one devoted to helping people break free from limitations, reconnect with their purpose, and embody their highest potential — physically, mentally, emotionally, and spiritually.
While the mission of Highly Optimized extends far beyond conscious cannabis use, the plant remains the most effective, efficient, and accessible tool I’ve found for helping people rewire the subconscious mind, unlock their vital body, and awaken their vibrant spirit.
During this time, I developed a 4-step system that now sits at the core of everything I do:
Dieta. Intention. Ceremony. Integration.
I call it The Highly Optimized Way — a proven path for using cannabis consciously to evolve, expand, and come home to the self.
“Cannabis, when used with intention, is not an escape — it’s a mirror, a medicine, and a bridge back to who we truly are.”
Today, I guide people around the world through transformational experiences like Breathe With Cannabis, the Coach With Cannabis Certification, and The Conscious Cannabis Collective.
Each offering is a reflection of one truth I’ve come to embody:
Cannabis, when used consciously, brings us back into right relationship — with ourselves, with others, and with the world.
Where I teach people how to heal addictive tendencies, grow their own ceremonial-grade cannabis, and learn to utilize the plant as a catalyst for deep personal and spiritual growth.
Where you can experience cannabis in its most sacred and psychedelic form through guided ceremonies designed for transformation and healing.
Where I certify coaches, healers, and facilitators to safely and powerfully integrate cannabis into their work with clients using The Highly Optimized Way.
They remind us that we were never meant to do this work alone.
Because when we come together — with open hearts, shared vision, and a willingness to grow — we become unstoppable.
That’s the true medicine.
And that’s what this community, this movement, and this mission are all about.
Through cannabis, through community, and through consciousness, we remember that healing doesn’t happen in isolation — it happens in connection.
And when we’re together, aligned and aware, there is nothing we cannot create, heal, or become.
“Together, we rise — one conscious breath, one conscious moment, one conscious choice at a time.”
